{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Actually Been Driven by Shortage

While a lot of deluxe brands drive direct exposure via social media marketing, celebrity collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not transformed a lot in years; it does not have TikTok, and does not provide celebs totally fre

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